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Mountain Homes
Illustrated (MHI) has been published since 1991. Our inaugural issue was 32
pages, mostly black & white ads, on newsprint. We are proud that many of those
original advertisers are still with us, and many more have become regular
customers - testimony to the results that we have worked so hard to provide. Currently, the magazine averages
132 pages per issue and is published 5 times per year. It would have been
easy and profitable to add extra issues to the cycle, but we have maintained
our original promise of providing the longest shelf life of any periodical
real estate magazine in the mountains. This long shelf life (10 weeks
per issue) allows us to concentrate our efforts on our massive and widespread
circulation system. Each of these 5 issues includes an important seasonal
event or holiday weekend, so there are no "dead" periods. |
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We currently print 35,000 copies
of the magazine each issue. We believe that this figure more than doubles
the press run of our closest competition, and is another reason that
Mountain Homes Illustrated is such an incredible advertising value. To illustrate the amount that this represents - imagine 15
pallets of magazines, each 4 feet high, 4 feet wide, 4 feet deep, and
weighing over 2000 lbs each. It is quite a truckload! These magazines are then quickly distributed to over 500
locations in over 50 communities around Colorado, including many in the
Denver area. No sooner do we get the first round out, than we are out
restocking locations across the mountain region, and this process continues
until we have efficiently circulated all 35,000 copies and the next truck
rolls in. |
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The value of Mountain Homes Illustrated is found in our extra long shelf life of 10-12 weeks per issue.
This results in an annualized cost for our contract advertisers of around $235 per month for FULL
PAGE, FULL COLOR advertising on high quality, glossy paper, with a UV coated cover. Single issue rates are as follows: Full Page: 1 Issue: $695.00 (All
Rates are for full 10 week period) Half Page: $395.00 (4-8
Properties) Quarter Page: $235.00. (1-3
Properties) There are significant discounts
available for multi-page spreads, consecutive issues, Board of Realtors
membership or PDF submission, and there may be additional charges for single
issue ad insertions, or particularly complicated layouts. You may view or download a copy of our
Rate/Deadline Schedule as well as an Insertion Order in PDF (Adobe Acrobat)
form at |
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FULLY INTEGRATED INTERNET Our online
magazine at mtnhomes.com is the largest
site on the Internet devoted to Colorado Mountain Real Estate, and is a valuable
resource to the property buying public, as well as a great service for our
advertisers. Based on Cold Fusion MX and SQL
2000 running 24/7 on two dedicated servers at Intermedia.Net. This site provides a fully interactive application for both groups,
and allows our advertiser to make changes to their online ads at any time
from any computer with Internet access. Over 90% of our advertisers
use this easy web application to submit their ads for deadline. If you would like to test it out for
yourself visit MTNHOMES.COMand login
using "newuser" and "sample" as your User Name and
Password. You can set up your own web account free by following THIS LINK. |
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DEADLINE DATES Approximately June 1st for SUMMER, |
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Our policy is
basically to always act in the best interest of our customers. We attempt to
produce an error free publication, but despite our noble efforts, mistakes
sometimes happen. We long ago determined that trying to fix the blame on our
advertisers would not be productive, and it amazes us to see others doing
business this way. Except in the case of known
credit risks, we never require payment in advance, and only send out invoices
upon satisfactory publication of the magazine, so there is no financial risk
in dealing with Mountain Homes Publishing. We are members in good standing
of the National Association of Real Estate
Publishers (NAREP) and pledge to operate under their Code of Ethics. at all times.
We also believe strongly in the "Golden Rule". |
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Mountain Homes Publishing, Inc. / 8601 W
Cross Dr Unit F5-306 / Littleton, CO 80123-2200 Toll Free: 800-841-5185 / Phone: 303-971-0756 / Mobile:
303-941-0849 / Fax: 303-971-0526 |
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We can accept
ads in many forms, but the absolute best scenario is a pre-proofed PDF file
from your ad agency. Our In-House Graphics Team can produce
stunningly beautiful work with some advance notice, but deadline pressures
are an obstacle, and additional costs may be incurred. The next best thing is to submit
your information through our website (See above). You can send photos in GIF
or JPG format, and enter your property descriptions right online. It is hard
to go wrong submitting your ads this way. Some advertisers send us MS
Publisher files, others send QuarkXpress, PageMaker, or MS Word files in
various stages of completion. We can handle almost anything, but we will deal
with these on a case by case basis regarding the application of "camera
ready" discounts. One thing to remember is to always send any unusual
fonts (located in your C:\Windows\Fonts directory). Failure to send fonts
will usually cause your ad to look "DIFFERENT". Or, you can just pack up an
envelope with everything you need in your ad, and send it in, or let us know
when to pick it up. Believe it or not, this still works fine!! No discounts
for YOU though! Here are some of the basic measurements
and settings in case anyone asks: |
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